Typeform, Tally, Jotform and Fillout all build forms for surveys, applications and lead capture. The difference that decides your bill is not the editor — it is the meter. Two of these tools charge by the response, one stacks several meters at once, and one does not count responses at all. This guide compares them on that meter first.
Basic, billed annually. Monthly billing is $39/mo. Includes only 100 responses/month.
Unlimited forms and responses on the free plan, under a fair use policy. Pro is $24/mo billed annually.
Bronze, billed annually. Monthly billing is $39/mo. Free plan covers 5 forms and 100 submissions/month.
Free plan includes 1,000 responses/month and unlimited seats. Paid plans from $15/mo billed annually.
| Typeform | Tally | Jotform | Fillout | |
|---|---|---|---|---|
| How it charges | By responses per month, pooled across all forms | Flat per workspace — responses are not metered | Several meters at once: forms, submissions, form views, storage and payment submissions | By responses per month, pooled across the workspace; seats are not metered |
| Free plan | 10 responses/month across all forms, unlimited forms, Typeform branding, no payment question | Unlimited forms and responses (fair use), logic, calculations, Stripe payments, signatures, uploads up to 10 MB/file, Tally badge shown | 5 forms, 100 submissions/month, 10,000 form views/month, 500 stored submissions, 100 MB uploads, 10 payment submissions/month, Jotform branding | 1,000 responses/month, unlimited forms and seats, logic, Stripe / PayPal payments, workflows and webhooks, Fillout badge, 20 MB file limit |
| Paid plans (annual billing) | Basic $28/mo (100 responses) · Plus $56/mo (1,000) · Business $91/mo (10,000) | Pro $24/mo · Business $74/mo — same unlimited responses on both | Bronze $34/mo (1,000 submissions, 25 forms) · Silver $39/mo (2,500, 50 forms) · Gold $99/mo (10,000, 100 forms) | Starter $15/mo (2,000 responses) · Pro $40/mo (5,000) · Business $75/mo (unlimited, fair use) |
| Monthly billing | $39 · $79 · $129 | $29 · $89 | $39 · $49 · $129 | $19 · $49 · $89 |
| Branding removal from | Plus — $56/mo billed annually | Pro — $24/mo billed annually | Bronze — $34/mo billed annually (any paid plan) | Pro — $40/mo billed annually |
| Collecting payments | Stripe payment question from Basic; one-time and recurring; the processor's fee applies and Typeform does not publish an added cut of its own | Stripe payment block, included free; Tally states it adds no commission on top of Stripe's standard fees | 40+ gateways including Stripe, PayPal and Square; Jotform states it charges no transaction fee of its own — but payment submissions are capped separately (10 free / 100 Bronze / 250 Silver / 1,000 Gold per month) | Stripe and PayPal on every plan including free; runs through your own processor account, so the processor's standard fee applies |
| Seats | Fixed per plan: 1 (Basic) / 3 (Plus) / 5 (Business) | Free is solo-oriented; Pro adds unlimited team members per workspace | Self-serve plans are single-user; multi-user is an Enterprise feature | Unlimited seats on every plan, including free |
| What happens at the cap | Forms stop accepting responses until the next month, unless you buy response add-ons or enable auto-upgrade (extra cost) | No response cap. Fair use guidance points to sustained volumes around 50,000 submissions/month as the level where a custom plan is discussed | Monthly meters reset each cycle; hitting a monthly or storage limit disables forms until you upgrade or free up space | Forms keep collecting past the cap, but the extra responses are not visible in results until you upgrade or the month resets (per the vendor's published guidance) |
| Trade-off to know | The strictest meter here: even the first paid plan holds only 100 responses, so a successful campaign can close your form mid-month | The free plan carries the Tally badge and a 10 MB per-file upload limit; strict brand control and team workspaces are the paid gates | The most meters to watch — a payment form can exhaust its payment-submission cap long before its submission cap | Branding removal is held until Pro, and past 5,000 responses/month the only self-serve step is Business at $75/mo billed annually |
Prices are USD, before tax, as published by the vendors in November 2026. Response and submission limits are pooled across the whole account or workspace, not per form, unless stated otherwise. Payment processing fees charged by Stripe, PayPal or other gateways are separate from every subscription price on this page and vary by country. Plans change — always confirm the current price, limits and what is included on the vendor's site before you buy.
Annual billing, subscription only, choosing the cheapest plan on each tool that holds that volume for a full month. This is arithmetic on the published prices above — the same form, run at different volumes, lands on very different bills depending on the meter.
| Your volume | Typeform | Tally | Jotform | Fillout |
|---|---|---|---|---|
| ~100 responses/month | $336/year (Basic, exactly at its 100 cap) | $0 (Free) | $0 on Starter if 5 forms and 10 payments/month are enough; otherwise $408/year (Bronze) | $0 (Free) |
| ~1,000 responses/month | $672/year (Plus, exactly at its cap) | $0 (Free), or $290/year (Pro) if you need the badge removed | $408/year (Bronze, exactly at its cap) | $0 on Free at exactly 1,000; $180/year (Starter) for headroom |
| ~5,000 responses/month | $1,092/year (Business) | $0 (Free), or $290/year (Pro) | $1,188/year (Gold — Silver's 2,500 cap is not enough, so the price jumps) | $480/year (Pro, exactly at its cap) |
| ~10,000 responses/month | $1,092/year (Business, exactly at its cap) | $0 (Free), or $290/year (Pro) — within the published fair use guidance | $1,188/year (Gold, exactly at its cap) | $900/year (Business, unlimited under fair use) |
Reading of Tally's model, from its published pricing and fair use policy: collection itself — logic, payments, signatures, uploads — is given away, and the paid gates are polish and organisation (branding removal, custom domains, team workspaces, partial submissions, drop-off analytics, and on Business, data-retention controls and email verification). "Unlimited" still has a fair use backstop for sustained, very large volumes; it is published rather than hidden, but it means unlimited should be read as "unmetered at ordinary business volumes".
Typeform's format is its identity: one question per screen, branching logic, and a polished respondent experience aimed at surveys, quizzes and lead capture on landing pages. Its pricing is the strictest meter in this comparison. The free plan allows 10 responses a month across all your forms. Basic ($28/mo billed annually, $39/mo monthly) raises that to just 100 responses for one user, and adds file uploads and the Stripe payment question — the Typeform branding stays. Plus ($56/mo billed annually) is where most working teams actually land: 1,000 responses, three users, branding removal and a custom subdomain. Business ($91/mo billed annually) holds 10,000 responses for five users and adds drop-off analysis and conversion tracking. When the monthly counter fills, forms stop accepting responses unless add-ons or auto-upgrade are in place — so the plan has to be sized for your busiest month, not your average one.
Tally is a document-style builder — you type questions onto a page — with an unusually open free plan: unlimited forms and unlimited responses under a fair use policy, including conditional logic, calculations, Stripe payments, signatures, file uploads (10 MB per file) and core integrations. The free plan shows a "Made with Tally" badge. Pro ($24/mo billed annually, $29/mo monthly) is billed per workspace, not per seat, and removes the badge, adds custom domains, unlimited team members and workspaces, partial submissions, custom CSS, emails from your own domain, unlimited upload size and drop-off analytics. Business ($74/mo billed annually) mainly adds automatic deletion of submissions after a retention period you set, and respondent email verification. Tally states it adds no commission of its own on Stripe payments. The fair use guidance names sustained volumes around 50,000 submissions a month as the point where a custom plan is discussed, which is far above the volumes most small businesses run.
Jotform is the broadest operations tool of the four: a huge template library, approval flows, e-signatures, PDF generation, tables and apps, and payments through 40+ gateways. In exchange, it runs the most meters. The free Starter plan covers 5 forms, 100 submissions a month, 10,000 form views, 500 stored submissions and only 10 payment submissions a month, with Jotform branding, for one user. Bronze ($34/mo billed annually) removes branding and raises the limits to 25 forms, 1,000 submissions and 100 payment submissions. Silver ($39/mo billed annually) reaches 50 forms and 2,500 submissions. Gold ($99/mo billed annually) reaches 100 forms, 10,000 submissions, 1,000 payment submissions and HIPAA-enabled features. Note the cliff: past 2,500 submissions a month there is no middle tier, so the annual bill jumps from $468 (Silver) to $1,188 (Gold). Jotform states it adds no transaction fee of its own on payments; the gateway's fees still apply. Self-serve plans are single-user — multi-user access is an Enterprise feature.
Fillout is built around what happens after someone submits: its forms connect deeply to Airtable, Notion and Google Sheets, including updating existing records rather than only appending new rows, alongside routing workflows, PDF generation, scheduling and login-gated forms respondents can return to. The free plan is generous on volume — 1,000 responses a month — with unlimited forms and unlimited seats, logic, calculations, Stripe and PayPal payments, workflows and webhooks; the Fillout badge stays and files are capped at 20 MB. Starter ($15/mo billed annually) holds 2,000 responses and adds login forms, signatures and CAPTCHA. Pro ($40/mo billed annually) holds 5,000 responses and removes branding. Business ($75/mo billed annually) removes the response cap under fair use and adds a custom domain, partial-response viewing and form analytics. Because seats are never metered, Fillout is often the cheapest option for a larger team collecting a modest number of responses — and a metered one for a solo form that goes viral.
Count responses across all forms, in the month a campaign lands. On Typeform and Jotform, hitting the cap stops collection; on Fillout it hides the overflow. If your volume is spiky and hard to predict, Tally's unmetered model removes the risk entirely.
Use the annual-cost table above. At roughly 1,000 responses a month the spread runs from $0 to $672 a year for functionally similar collection — the headline monthly price tells you almost none of this.
Taking payments? Jotform caps payment submissions separately, and every tool passes through the payment processor's own fee. Working as a team? Fillout never charges per seat, Typeform includes a fixed seat count, and Jotform's self-serve plans are single-user.
Removing the vendor's branding costs $290 a year on Tally, $408 on Jotform, $480 on Fillout and $672 on Typeform. If a free plan covers your volume, that single decision — not the subscription tier — may be your entire form budget.
On Typeform and Fillout, a response is one submitted form entry, and the monthly allowance is pooled across every form in the account or workspace — ten small forms share one counter. Jotform counts submissions the same pooled way, and adds separate monthly counters for form views and payment submissions. Tally is the exception: it publishes no response counter at all, only a fair use policy for sustained, very large volumes.
Per its published pricing, yes for forms and responses: the free plan includes unlimited forms and submissions, plus logic, payments and signatures, within fair usage guidelines. The real limits are elsewhere — a Tally badge on your forms, a 10 MB per-file upload cap, and fair use guidance that points to sustained volumes around 50,000 submissions a month as custom-plan territory. Branding removal, custom domains and team workspaces are what Pro charges for.
Per Typeform's published plan terms, once the monthly response allowance is used up, forms stop accepting new responses until the counter resets, unless you have bought response add-ons or enabled auto-upgrade, both of which cost extra. This is the central trade-off of per-response pricing: the month your marketing works best is the month the meter matters most. Size the plan for the peak, or pick an unmetered tool for campaign forms.
Based on their published information, the form tools route payments through your own account with a processor such as Stripe or PayPal, and the processor's standard fee applies — that fee varies by country and is separate from your form subscription. Jotform states it charges no transaction fee of its own, and Tally states it adds no commission on top of Stripe's fees. Separately, watch Jotform's payment-submission caps: they limit how many paying submissions you can take each month, even though no percentage is taken.
Start with the seat model. Fillout includes unlimited seats on every plan, including free. Tally's Pro is one flat workspace price with unlimited team members. Typeform includes a fixed number of seats per plan (1, 3 or 5 on the core plans). Jotform's self-serve plans are single-user, with multi-user access positioned as an Enterprise feature — a team that needs several editors should price that in from the start.
Because this guide is compiled from the vendors' published specifications and pricing, not from hands-on testing we have not done. Where a judgment appears — for example, that per-response pricing is the most expensive route at high volume — it is arithmetic on the published prices, shown in the tables next to it so you can check it yourself.