All four let you build a polished WordPress site without writing code — but they sell you very different things. One is a per-site subscription, one is a one-time payment for unlimited sites, one is a theme with bundles whose renewal price is higher than the first year, and one is a landing-page builder whose renewal is roughly double its introductory price. This guide compares the pricing models first, because that is where the real difference lives.
Editor Pro Essential, 1 site. Free core plugin available. No lifetime option.
Both plans cover unlimited websites. No free version — 30-day money-back guarantee instead.
Astra Pro add-on, up to 3 sites. Free theme available. Lifetime add-on from $249.
Basic, 1 site, at regular price. Introductory pricing is roughly half — renewals are at list price.
| Elementor | Divi (Elegant Themes) | Astra | SeedProd | |
|---|---|---|---|---|
| What it is | Page builder plugin (+ Theme Builder on Pro) | Theme + visual builder in one membership | Theme (builder is your choice: blocks, Spectra, Elementor…) | Page / landing-page builder plugin (+ Theme Builder from Plus) |
| Free option | Yes — free core plugin with basic widgets | No free version or trial — 30-day money-back guarantee | Yes — free theme on WordPress.org | Yes — Lite version (coming soon, maintenance, basic landing pages) |
| Paid plans from | Editor Pro Essential $60/year (1 site) | $89/year, unlimited sites | Astra Pro add-on $69/year (up to 3 sites) | Basic $79/year list price (1 site); introductory price is lower |
| Lifetime (one-time) option | No — annual only | Yes — $249, unlimited sites | Yes — Pro add-on from $249; AI bundles from $279 (see the AI note below) | No — annual only |
| Site limits | 1 / 3 / 25 sites by tier (One Agency is unlimited) | Unlimited on every plan | 3 sites (Pro) / 10 (Essential bundle) / 1,000 (Business bundle) | 1 / 3 / 5 / 100 sites by tier |
| Renewal price | Editor Pro renews at the same price; Elementor One renews higher ($180 → $228) | Yearly renews at $89; lifetime has no renewal for the core product | AI bundles renew higher (e.g. $99 → $149, $199 → $299); the Pro add-on is listed flat at $69 | Renews at full list price — roughly double the introductory price |
| AI features | Not included in standard Pro — AI runs on credits in Elementor One (25,000 shared credits/month) | Divi AI is in Divi Pro ($277/year); the Divi 5 AI Agent includes $5/month of usage, then pay-as-you-go | " + AI " bundles include an AI platform — on lifetime bundles it is provided for 3 years, then renews annually | AI site generation is a higher-tier selling point; the published tiers are still organised mainly by site count and Theme Builder access |
| If you stop paying | Existing pages keep displaying, but updates, support and Pro template access stop, and Pro designs do not display if you remove the Pro plugin itself | You may keep using the themes you downloaded; you lose member-area access, updates and support | Sites on your own hosting keep working; updates, support and AI stop. A site on the bundle's included hosting is an exception — it can go offline at expiry | Plan on an active licence for production sites: Pro features, updates and support require one. Do not budget on expired-Pro editing |
| Refund window | 30 days | 30 days | Money-back guarantee stated on the pricing page — confirm the current window at checkout | 14 days (shorter than the other three) |
| Trade-off to know | Costs scale with every site you add, and there is no way to buy your way out of renewals | No free way to try it first, and Divi 4 content is stored as shortcodes — leaving Divi means rebuilding | The pricing page mixes add-on-only and AI-bundle prices with different site limits; it is easy to compare the wrong two numbers | The price you see first is not the price you renew at, and full store-building pushes you to the top Elite tier |
Prices are USD, before tax, as published by the vendors in November 2026. Astra's pricing page has been restructured during 2026 and older articles still show its previous bundle prices — the figures above use the add-on-only price as the anchor and show bundle renewal prices explicitly. SeedProd's pricing page itself displays regular ("normally") prices alongside introductory offers; this guide compares on regular prices. Plans change — always confirm the current price, site limit and renewal amount on the vendor's site before you buy.
Annual prices look similar in year one. They diverge over the years a business site actually lives. The figures below are simple arithmetic on the published list and renewal prices above — no sale prices, no speculation.
$249 ÷ $89 ≈ 2.8 years. Three years of the yearly plan cost $267 — already more than lifetime. Over 5 years: $445 vs $249. Over 10 years: $890 vs $249. The catch: AI and other Pro services are subscriptions on top, even for lifetime members ($212/year for the Pro services on the Lifetime + Pro route).
$249 ÷ $69 ≈ 3.6 years for the add-on on its own. For the AI bundle the sums are tighter: two years cost $99 + $149 = $248, three years cost $397, against a $279 lifetime bundle — but the bundle's AI platform and hosting are only included for 3 years, so past year 3 both routes carry an annual AI cost anyway.
Elementor Advanced (3 sites) at $108/year costs $324 over 3 years and $540 over 5. SeedProd Plus at its $199 list price costs $597 over 3 years (about $497 if you count a half-price first year). Budgeting SeedProd on its introductory price understates a 5-year cost by hundreds of dollars.
Elementor Expert works out at $204 ÷ 25 = $8.16 per site per year, and SeedProd Elite at $599 ÷ 100 = $5.99 — but only if those activations are genuinely in use. Divi's unlimited licence is the opposite shape: the per-site cost falls with every site you add, with no tier to outgrow.
Elementor is a page builder plugin: the free core gives you a drag-and-drop editor and basic widgets on top of almost any theme, and Editor Pro adds the Theme Builder (headers, footers, archive and single templates), popups, forms and the full Pro widget set. The current tiers are Essential ($60/year, 1 site, 57 Pro widgets), Advanced Solo ($84/year, 1 site, 85 widgets including WooCommerce), Advanced ($108/year, 3 sites) and Expert ($204/year, 25 sites), all renewing at the same price. There is no lifetime licence. The newer Elementor One bundle ($180 in year one, renewing at $228/year for 1 site) adds a shared pool of 25,000 monthly credits spent across AI generation, image optimisation, accessibility and email tools — note that a text prompt and an image generation do not cost the same number of credits, so the headline credit count is not a usage count. If you stop paying, pages you already built keep displaying, but updates, support and Pro templates stop — and Pro designs depend on the Pro plugin staying installed, so treat an Elementor site as an ongoing subscription, not a one-off purchase.
Divi from Elegant Themes is a theme and visual builder sold as a single membership that also includes the Extra theme, the Bloom email opt-in plugin, Monarch social sharing and the Divi Dash site manager. The pricing is the simplest here: $89/year or $249 lifetime, both for unlimited websites, with a 30-day money-back guarantee instead of a free version. Divi Pro ($277/year) layers on Divi AI, Divi Cloud, VIP support and team seats; lifetime members can pair lifetime Divi with the Pro services for $297 plus $212/year. Two published details matter for the long term. First, Elegant Themes states that if your membership ends you may keep using the themes you downloaded — what stops is updates, support and member-area access. Second, lock-in: Divi 4 stored layouts as shortcodes in your post content, which the company itself describes as making theme switches difficult. Divi 5, the current stable release since February 2026, replaces that format and ships a migrator for Divi 4 content — an improvement inside Divi, but leaving Divi for another theme still means rebuilding your layouts. On AI, generation inside the builder is positioned as unlimited on Pro, while the newer Divi 5 AI Agent includes $5 of usage a month and charges beyond that.
Astra is different in kind from the other three: it is a theme, published by Brainstorm Force, with a widely used free version. You design pages with the WordPress block editor (Astra's sibling Spectra adds blocks), or pair the theme with a separate builder. The paid Astra Pro add-on ($69/year or $249 lifetime, up to 3 sites) unlocks deeper header, layout and WooCommerce controls in the Customizer. Above that sit AI bundles whose headline prices are first-year prices: Astra Pro + AI at $99, renewing at $149/year; Essential Toolkit + AI at $199, renewing at $299/year (10 sites, Spectra Pro, 300+ premium starter templates); and Business Toolkit + AI at $279, renewing at $429/year (1,000 sites). Read the lifetime bundles carefully: the toolkit itself is lifetime, but the included AI platform and hosting are provided for three years and then renew annually. If an annual licence lapses, sites on your own hosting keep working and you lose updates, support and AI — but a site sitting on the bundle's included hosting can go offline, which is why the add-on on your own hosting is the cleaner long-term purchase.
SeedProd started as the coming-soon and maintenance-mode plugin and grew into a landing-page and site builder. The free Lite version still covers coming-soon, maintenance and basic landing pages with no expiry. Paid plans are annual only, and the number that matters is the regular price, because introductory offers renew at full list price: Basic $79/year (1 site), Plus $199/year (3 sites), Pro $399/year (5 sites) and Elite $599/year (100 sites). The feature gates matter as much as the site counts: the Theme Builder and full website kits start at Plus, so the $79 Basic tier is a landing-page tool, not a full-site builder, and the full WooCommerce store-building feature set sits at the Elite end. The money-back window is 14 days, shorter than the other three products here. Treat SeedProd as a subscription you keep active on any live business site: Pro features, updates and support are tied to a current licence, so its low first-year price should never be the number in your budget.
A builder plugin (Elementor, SeedProd), a theme-plus-builder membership (Divi), or a theme you pair with the block editor (Astra). These are different purchases that happen to share a checkout page shape. If your content would survive in standard WordPress blocks, Astra's route keeps the most options open.
One site favours Elementor or Astra. A freelancer keeping many client sites live should price Divi's unlimited licence and Elementor Expert / SeedProd Elite on the sites they will really use, not the headline per-site figure.
Write down the year-two price before you buy: Elementor Pro renews flat, Astra's AI bundles renew about 50% higher, SeedProd renews at roughly double its introductory price, and Divi's lifetime core does not renew at all — while its AI services always do.
Elementor, Astra and SeedProd all have free versions; Divi has a 30-day refund. Build one real page — your homepage or a landing page — and note what you had to upgrade for. Then check the exit cost: what happens to that page if you cancel in year two (see the "If you stop paying" row above).
For a single site, Elementor Essential ($60/year) is cheaper in year one than Divi ($89/year). From there it depends on time and site count: Divi's $249 lifetime licence passes three years of its own yearly plan ($267) and covers unlimited sites, while Elementor charges per site and renews forever — Expert (25 sites) is $204 every year. On published prices, a one-site, one-year comparison and a five-site, five-year comparison have opposite answers.
Possibly enough. If your site is mostly text pages, posts and standard layouts, the WordPress block editor plus a free theme such as Astra covers it at $0. Paid builders earn their price when you need designed landing pages, popups, form-driven lead capture, custom headers and templates, or store layouts — the features the vendors gate behind Pro tiers. Start free, and upgrade for a named feature, not a general feeling.
It differs by product, which is why we tabulate it. In short, on published vendor terms: Elementor pages keep displaying but updates, support and Pro templates stop; Divi themes you downloaded keep working without updates or support; Astra sites on your own hosting keep working (bundle-hosted sites are the exception); and SeedProd should be budgeted as needing an active licence for Pro features on live sites. In every case, an unmaintained builder stops receiving security updates, which is the practical risk of letting a licence lapse on a live site.
Read what the lifetime covers. Divi's $249 covers the core theme and builder with updates and support, but its AI, Cloud and team services are subscriptions. Astra's lifetime bundles cover the toolkit, while the included AI platform and hosting run for three years and then renew annually. "Lifetime" describes the main product in both cases — the add-on services around it are where renewals survive.
Because this guide is compiled from the vendors' published specifications, pricing and help documentation — based on publicly available vendor information, not hands-on testing. Performance depends heavily on your hosting and how a site is built, so we compare the verifiable structure instead: pricing model, site limits, renewal terms, expiry terms and documented lock-in. Where a judgment appears, its arithmetic or its source document is shown next to it.