Durable, 10Web, Hostinger and B12 all promise the same shortcut: describe your business, and a complete first website — pages, copy, images, layout — appears in minutes. What differs is what happens after that first draft: what it really costs in year two, how much you can edit by hand, and whether the site can ever leave the platform. This guide compares those trade-offs.
Launch plan, billed annually ($264/year). Monthly billing is $25/mo. Free plan is a preview only.
AI Starter, billed annually ($120 for the first year). Monthly billing is $20/mo — see the renewal note below.
Premium, as a 48-month term paid upfront ($95.52). Renews at $10.99/mo — read that twice before buying.
Website plan, monthly billing; $20/mo billed annually. A genuinely usable free plan sits below it.
| Durable | 10Web | Hostinger | B12 | |
|---|---|---|---|---|
| Best for | Local service businesses that want bookings and a CRM with the site | Anyone who wants AI speed now and WordPress freedom later | A first site on the tightest budget, if you accept the renewal price | Service businesses that win work through intake forms, contracts and email |
| How generation works | Answer a few questions about your business; vendor claims a site in about 30 seconds | Describe the business, paste a URL to recreate, or start from a design file; AI agents build WordPress pages | Describe your idea in the AI Builder (formerly Website Builder + Horizons): drag-and-drop "manual" mode or chat-based "agentic" mode | Prompt in, complete first draft out; vendor states about two minutes |
| Free option | Free plan, but preview only: *.durable.site address, 300 AI credits in total, CRM capped at 10 customers. Publishing needs a paid plan | 3-day free trial: 5 AI credits, site on a 10web.site link, no card needed. The site is deleted if the trial lapses without a plan | No permanent free plan on the pricing page. You start building before paying, with a 30-day money-back guarantee on plans | Free plan you can actually publish: *.b12sites.com address, 5 AI credits a day up to 30 a month, B12 ads shown |
| Entry paid plan | Launch $22/mo billed annually ($25 monthly) | AI Starter $10/mo billed annually ($20 monthly) | Premium $1.99/mo as a 48-month prepay ($95.52 upfront) | Website $20/mo billed annually ($24 monthly) |
| Renewal / regular price | Same published rates continue; annual billing saves about 12% vs monthly | Annual prices are a 50%-off promotion — budget for the regular $20/mo rate from renewal | Premium renews at $10.99/mo — about 5.5× the introductory monthly figure | Same published rates continue; annual billing saves about 17% vs monthly |
| Custom domain | Connect your own, or register one included up to $20 value on Launch ($40 on Grow) | Connect your own, or use the included domain credit of up to $30 on AI plans | Free for the first year on terms of 12 months or longer; standard domain renewal applies after | Connect your own, or one free domain for the first year on paid plans |
| Editing after generation | Most constrained: swap or regenerate fixed blocks, edit text and images. Vendor states it does not offer extensive HTML customisation | Most open: Elementor-based drag-and-drop, full WordPress admin, plugins and custom code | Middle: drag-and-drop editing plus chat-based changes, inside Hostinger's own editor and template system | Middle: visual editor where you click elements, plus an AI agent you instruct by chat. No code access |
| Can you move the site away? | No site or code export. A domain bought through Durable can be transferred out via support, with a minimum subscription period and a transfer that takes a couple of weeks. The site itself stays behind | The output is standard WordPress, and 10Web's own documentation describes generated sites as exportable and migratable to other WordPress hosting. Confirm the current terms when you sign up | Design cannot move. Hostinger's support docs allow exporting page text, images and files to WordPress, but not layout, store, forms, integrations or SEO settings — leaving means a rebuild | No self-serve site or code export is published. It is a hosted SaaS product, so plan on rebuilding if you leave. A domain you brought yourself stays registered where you bought it |
| AI usage allowance | Monthly credits: 1,000 on Launch, 5,000 on Grow | Monthly credits: 100 / 200 / 300 by tier; unused credits expire | A one-time credit allowance rather than a monthly refill — heavy AI editing can exhaust it | Monthly credits: 100 on Website, 300 on Website + Client Engagement |
| Built-in business tools | Bookings with calendar sync, CRM, invoicing via Stripe, AI blog and review tools | WooCommerce stores, WordPress plugin ecosystem; business tools come from plugins rather than one bundle | Online store on higher tiers, business email, AI writing / logo / SEO helpers | Client intake, contact manager, email marketing, contracts with eSignature, invoicing and payments — on the $78/mo tier and up |
Prices checked November 2026, in USD before tax, from each vendor's published pricing. Hostinger's displayed prices change frequently with promotions and region — the figure above is the US-dollar display captured in November 2026, and its renewal rate ($10.99/mo for Premium) was consistent across every check. Plans change — always confirm the current price, the term it assumes, and the renewal price on the vendor's site before you buy.
The headline monthly price is the least honest number on every pricing page in this category, because each vendor defines it differently. Durable and B12 quote a normal subscription: the annual rate is a modest discount on the monthly one (about 12% and 17% respectively), and the same published rates continue at renewal. 10Web's annual prices are a 50%-off promotion, so AI Starter's $10/mo becomes a $120 first year followed by years at the regular $20/mo rate — $240 a year — unless a new promotion applies. Hostinger is the extreme case: Premium's $1.99/mo only exists as a 48-month prepayment of $95.52, and the same plan renews at $10.99/mo, roughly 5.5 times the introductory figure — $131.88 for a renewal year, or $527.52 if you repeat the 48-month term.
Run the arithmetic over five years at published rates and the picture flattens out: Hostinger Premium comes to about $227 in total (one 48-month term plus one renewal year), 10Web AI Starter to about $1,080, B12 Website to about $1,200 on annual billing, and Durable Launch to about $1,320. Hostinger stays cheapest in cash terms — the issue is not the total, it is signing a four-year prepayment without knowing the renewal bill is coming. Price the renewal, not the launch offer.
Durable asks a handful of questions — business type, name, location, goals — and generates a complete site with copy, images and layout, a process the vendor markets as taking about 30 seconds. The site is only half the product: the same subscription carries unlimited bookings synced to your calendar, a built-in CRM, invoicing through Stripe, and AI agents that draft blog posts and chase reviews. The free plan is a preview, not a publishable site: a *.durable.site address, 300 AI credits in total, and a CRM capped at 10 customers. Launch ($22/mo billed annually, $25/mo monthly) makes the site live on your own domain (or a new one included up to a $20 value), removes Durable branding, and includes 1,000 AI credits a month. Grow ($41/mo billed annually, $49/mo monthly) raises that to 5,000 credits, adds unlimited team members, automatic translation of the whole site, a $40 domain credit and a 1:1 onboarding call.
10Web is the outlier here because of what the AI hands you: not a page locked inside a proprietary builder, but a standard WordPress installation. You describe the business, paste a URL for its agents to recreate, or start from a design file, and the agents assemble the pages. Afterwards you edit in a visual editor based on Elementor, with the full WordPress admin, plugins and WooCommerce available. The 3-day free trial includes 5 AI credits on a 10web.site link, no card needed — and the site is deleted if the trial ends without a plan, so treat the trial as a test, not a launch. AI Starter ($10/mo billed annually, $20/mo monthly) covers 1 website, 100 AI credits a month, 10GB storage and 10,000 monthly visits. AI Premium ($15/mo annually) doubles that to 2 sites and 200 credits; AI Ultimate ($22.50/mo annually) covers 4 sites and 300 credits. AI plans include a domain credit of up to $30, and paid plans carry a 30-day money-back guarantee that ends once you claim the free domain.
First, a naming note: in August 2026 Hostinger merged its Website Builder and its Horizons app builder into a single product, Hostinger AI Builder, with a drag-and-drop "manual" mode and a chat-driven "agentic" mode. You describe your idea, the AI assembles the site, and hosting, a domain and business email ride along in the same plan. The catch is entirely in the billing shape. Premium is displayed at $1.99/mo, which means $95.52 paid upfront for 48 months, and it renews at $10.99/mo. It covers up to 3 websites. Unlimited ($2.79/mo on the same 48-month basis, $133.92 upfront, renewing at $16.99/mo) lifts the site cap and adds e-commerce. Cloud Startup ($7.99/mo, renewing at $25.99/mo) is the performance tier. A custom domain is free for the first year on terms of 12 months or more, and the AI allowance is a one-time credit grant rather than a monthly refill.
B12 generates a site, store, portfolio, blog or simple app from a prompt — its FAQ puts a complete first draft at about two minutes — and then keeps you inside a visual editor where you can click any element and ask its AI agent to change it, or type the change as a chat instruction. The differentiator is what sits around the site on the higher tier: client intake forms, a contact manager, email marketing, contracts with eSignature, invoicing and payments. The free plan is a real plan, publishable on a *.b12sites.com address with 5 AI credits a day (30 a month) and B12 ads. Website ($24/mo monthly, $20/mo billed annually) adds your own domain (free for the first year), 100 AI credits a month, up to 10 launched projects, commerce, analytics and removal of B12 ads. Website + Client Engagement ($78/mo monthly, $67/mo billed annually) raises the limits to 300 credits and 30 projects and switches on the client-engagement toolset. B12 also sells expert-built Professional and Advanced packages — a different, done-for-you product with a one-time setup fee, not part of this comparison's pricing.
A page that exists, or a business that can be booked and paid? If bookings, intake or invoices matter from day one, Durable and B12 bundle them; 10Web assembles them from WordPress plugins; Hostinger covers selling on its higher tiers. The generation step is the quick part in all four — the surrounding tools are where they diverge.
Three of these four keep your design if you cancel: you would rebuild elsewhere, keeping at most your text, images and domain. Only 10Web hands you a standard WordPress site that follows normal migration routes. If this site is a placeholder you may outgrow, that difference outweighs small price gaps. Either way, register your domain at an independent registrar and connect it, rather than taking the bundled domain — it makes any future move simpler.
Write down three numbers for each candidate: what you pay today, what the same plan costs at renewal, and the five-year total. Hostinger's $1.99 becomes $10.99; 10Web's $10 promotional year becomes $20 a month at regular rates; Durable and B12 simply continue. Our worked figures are in the "What year two actually costs" section above.
Durable's free preview, 10Web's 3-day trial, B12's free plan and Hostinger's money-back window all let you test the same one-paragraph brief. Then try editing: move a section, change the offer, add a page. The builder whose edits you can make without fighting the tool is the one to pay for — generation is a demo, editing is the product.
Those timings are the vendors' own marketing claims, not measurements from this guide — Durable's pricing page is literally titled "Launch your site in 30 seconds," and B12's FAQ says about two minutes from prompt to a complete first draft. Read them as "a first draft in minutes, not days." Every generated site still needs your real copy, photos, prices and contact details checked before it represents your business, so budget an hour or two of editing regardless of the claim.
On first-term cash, Hostinger Premium: $95.52 covers 48 months. But it renews at $10.99/mo, and all of its plans are prepaid for the full term. On a simple monthly subscription with no introductory cliff, B12 Website is $20/mo billed annually and Durable Launch is $22/mo billed annually; 10Web AI Starter is $10/mo for the first year on promotion and $20/mo at regular rates after. The cheapest choice depends on which of those billing shapes you are actually signing.
Your domain, yes, with conditions — you can always point a domain you own elsewhere, and a domain bought through Durable can be transferred out via its support team after a minimum subscription period. Your site, mostly no: Durable offers no site export, Hostinger's builder only lets you carry text, images and files (not the design), and B12 publishes no self-serve export. 10Web is the exception, because its output is a standard WordPress site that can follow normal WordPress migration to another host. Confirm the current export terms on the vendor's site before you build anything you cannot afford to rebuild.
It is convenient, and it is also the part that makes leaving slower — transfers take time and, with Durable, require a minimum subscription period first. A low-effort safeguard is to buy your domain from an independent registrar and connect it to whichever builder you choose. You keep full control of the name, and switching builders later becomes a DNS change plus a rebuild, instead of a transfer request as well.
It depends on the model. Durable (1,000–5,000/month), 10Web (100–300/month) and B12 (100–300/month) refill AI credits monthly, and 10Web states unused credits expire. Hostinger's AI allowance is a one-time grant rather than a monthly refill, so a workflow built on constant AI re-generation can exhaust it; manual editing remains available. If you expect to regenerate pages often, compare the monthly-credit plans.
Because this comparison is compiled from the vendors' published pricing, feature lists and support documentation, not from testing we have not done. Where a judgment appears — for example, that a renewal price is the number to budget around — it is arithmetic on published prices, shown next to the claim so you can check it yourself. Vendor generation-time claims are labelled as claims for the same reason.