All four platforms host webinars for lead generation and selling, but they charge for different things. Three of them sell you a room size — a cap on live attendees at once. One sells you a yearly pool of attendee credits, and replays spend them too. This guide compares the published pricing, the attendee caps, and where automated (evergreen) webinars sit in each plan ladder.
Starter, billed annually ($63/mo monthly). 50 attendees, 1 host. Automated webinars start on Growth.
Starter, billed annually ($49/mo monthly). 100 attendees, 1 host, 1-hour sessions.
Pro, 400 attendee credits per year ($3.00 per attendee). Annual packs only — no monthly billing.
Reach, billed annually ($69/mo monthly). 1 organizer, up to 500 participants.
| Demio | WebinarJam | Livestorm | GoTo Webinar | |
|---|---|---|---|---|
| Best for | Small marketing teams that want a simple browser room | Coaches, consultants and course sellers running live sales webinars | B2B marketers who want attendee data flowing into a CRM | Companies running larger lead-gen, town-hall or training events |
| What you actually pay for | A room size, billed per host on Growth and Premium | A flat plan capped by attendees, hosts and session length | Attendee credits: one credit per person per session, including replay views | An organizer plan sized by participant cap |
| Entry price | Starter $45/mo billed annually ($63 monthly) — 50 attendees, 1 host | Starter $39/mo billed annually ($49 monthly) — 100 attendees, 1 host | Pro from $1,200/year for 400 credits ($3.00/attendee); free plan for testing | Reach $59/mo billed annually ($69 monthly) — up to 500 participants, 1 organizer |
| How the attendee cap works | Simultaneous live room: 50 on Starter; Growth / Premium rooms are chosen at 150, 500, 1,000 or 3,000 and priced by size | Simultaneous live cap: 100 / 500 / 2,000 / 5,000 by plan. Registrations can exceed the cap, but the room cannot | Two layers: up to 3,000 live in one event on Pro, but your yearly credit pool is the real budget. No-shows are free; replays cost a credit | Participant cap per event: 500 on Reach, 1,000 on Elevate, 3,000 on Complete. Complete adds live streaming beyond the room |
| Live vs automated | Live on all plans. Automated and on-demand webinars start on Growth — Starter is live-only | Live is the core product. Automated (evergreen) runs in sister product EverWebinar, bundled from Basic, missing on Starter | Live, on-demand and automated events in the same product on Pro. Automated sessions still spend attendee credits | Live-first. Recorded-as-live is offered as Simulive, plus on-demand recordings — which plans include Simulive varies by source, so check the plan table before buying |
| Session length | 3 hours on Starter, 8 on Growth, 10 on Premium | 1 / 2 / 3 / 4 hours by plan — the tightest limits here | Up to 4 hours on Pro, 12 on Enterprise. Free plan sessions are short | Not capped in the same published way; check your plan for event-type limits |
| Free option | No free plan — 14-day trial (limited to 20 attendees and 1-hour sessions) | No free plan — $1 trial for 14 days at the 500-attendee tier | Yes — a limited free plan (30 attendee credits per year, short sessions) for testing | No free plan — demo / sales-led evaluation |
| Trade-off to know | Per-host billing and room-size pricing mean the total for a bigger room is not fully visible until checkout | Two products to understand (WebinarJam + EverWebinar), and Starter excludes automation entirely | Credits do not roll over, there is no monthly billing, and frequent events with replays can consume a pack faster than expected | Current plans are Reach / Elevate / Complete — most third-party articles still quote the retired Lite / Standard / Pro prices, so budgets built from blogs are often stale |
Prices checked November 2026, USD before tax, from the vendors' published pricing and plan documentation. Prices and plan names change — GoTo Webinar renamed its plans in 2025–2026, and Demio's larger rooms are priced by selection at checkout. Always confirm the current price, attendee basis and what's included on the vendor's site before you buy.
Demio is a browser-based webinar platform built for marketing events: registration pages and reminder emails before, polls, chat, handouts and call-to-action buttons during, and engagement analytics after. Starter ($45/mo billed annually, $63/mo monthly) covers one host and a 50-attendee room with 3-hour sessions, and it is live-only. Growth (from $80/mo per host billed annually) is where the product opens up: automated and on-demand webinars, custom room and email branding, registration source tracking, 8-hour sessions and rooms you select at 150, 500, 1,000 or 3,000 attendees — with the price rising with the room you pick. Premium (from $196/mo per host billed annually) adds 10-hour sessions, custom domains and premium CRM integrations. The 14-day trial includes Growth features but caps you at 20 attendees and 1-hour sessions.
WebinarJam, from Genesis Digital, is organised around selling during a live session: customisable registration pages, email and SMS reminders, polls and chat, and offers you can surface on screen at a chosen moment. Pricing is the most transparent of the four — every tier is published. Starter ($39/mo billed annually, $49/mo monthly) allows 100 attendees, 1 host and 1-hour sessions. Basic ($79/mo billed annually, $99/mo monthly) raises that to 500 attendees, 2 hosts and 2 hours. Professional ($229/mo billed annually) reaches 2,000 attendees, and Enterprise ($379/mo billed annually) reaches 5,000. The catch is structural: automated, evergreen delivery lives in the sister product EverWebinar, which is included from Basic upward but is not part of Starter — so the cheapest plan cannot run an automated funnel at all. A $1, 14-day trial lets you test at the 500-attendee level.
Livestorm runs live, on-demand and automated events in the browser, with branded registration pages, reminder and follow-up emails, polls, Q&A and CRM sync — including native HubSpot integration. Its pricing model is the outlier here, and understanding it matters more than the headline number. Pro is sold only as annual attendee-credit packs: 400 credits for $1,200/year ($3.00 per attendee), 1,000 credits for $2,900/year ($2.90), or 4,000 credits for $9,600/year ($2.40). One credit is consumed when one person attends one session — live, replay or on-demand. Watching the replay of a session you attended live costs nothing extra; attending a second session costs a second credit. People who register but never join cost nothing, and team members never consume credits. A single event can hold up to 3,000 live attendees on Pro, sessions run up to 4 hours, and team members are unlimited. A limited free plan (30 credits a year, short sessions) exists for testing, and Enterprise is custom-priced with 12-hour sessions.
GoTo Webinar is the long-running platform from GoTo, covering registration, automated reminders, live polls and Q&A, reporting, and — on higher plans — branded events, cloud recordings and AI summaries with transcripts. A note before the prices, because it trips up many buyers: the current plans are Reach, Elevate and Complete. The Lite / Standard / Pro / Enterprise names you will still see in most comparison articles have been retired. Reach ($59/mo billed annually, $69/mo monthly) includes one organizer and up to 500 participants. Elevate ($103/mo billed annually, $129/mo monthly) raises the cap to 1,000 participants and adds branding, custom URLs, AI summaries and breakout rooms. Complete is quote-only, covering up to 3,000 participants, live streaming to a larger audience, paid events and certified training. Recorded-as-live delivery is offered under the name Simulive, alongside on-demand recordings — published sources disagree on whether Simulive starts on Reach or Elevate, so confirm it on the current plan table if automated delivery matters to you. A per-event Flex option also exists for infrequent large events.
On Demio, WebinarJam and GoTo Webinar, the cap is the simultaneous live room — registrations can be larger, but only the cap can be in the room at once. On Livestorm, count something else entirely: total attendances across the year, replays included. Estimate your realistic live audience from past show-up rates, then size the plan to that — with headroom, because turning people away at the door wastes the spend that brought them.
Live suits sessions where real-time Q&A decides the outcome. Automated (evergreen) suits a stable presentation you want running on a schedule without hosting it each time. Then check the gate: Demio gates automation behind Growth, WebinarJam puts it in EverWebinar (bundled from Basic), Livestorm includes it in Pro but spends credits per viewer, and GoTo's Simulive inclusion needs confirming by plan.
Worked example from published prices, assuming 35% of registrants attend live and one event a month: 120 registrations (≈42 live) fits Demio Starter at $540/year or WebinarJam Starter at $468/year. At 800 registrations (≈280 live), GoTo Reach totals $708/year and WebinarJam Basic $948/year, while Livestorm needs about 3,360 credits a year — the $9,600 pack — before replay views. Run the same arithmetic at your frequency; the cheapest tool changes with scale.
Demio's trial caps at 20 attendees, WebinarJam's $1 trial runs at the 500 tier, and Livestorm's free plan is for testing mechanics, not a launch. Use the trial to check registration flow, reminder emails and where attendee data lands (your CRM or email tool) — the integration you need is a plan question too, since premium CRM connectors sit on higher tiers at Demio and GoTo.
It depends on the platform, and the difference is the most common budgeting mistake in this category. Demio, WebinarJam and GoTo Webinar cap simultaneous live participants: you can collect more registrations than the cap, but only that many people can be in the session at once. Livestorm is different — its per-event ceiling is high (3,000 live on Pro), and the binding limit is your annual credit pool: one credit per person per session, charged for live attendance and for replay or on-demand viewing, but not for people who register and never show up.
A live webinar is hosted in real time. An automated (or evergreen) webinar plays a recording on a schedule, or shortly after someone registers, presented in a live-style room — the host does not present each time. An on-demand webinar is simply a recording a registrant can watch whenever they choose. All four platforms here offer live; automated delivery is where the plan gates differ, as the comparison table shows.
There is no single answer, because the billing units differ. On published annual pricing at a small scale, WebinarJam Starter ($39/mo billed annually, 100 attendees) and Demio Starter ($45/mo, 50 attendees) are the lowest entry points, and GoTo Reach ($59/mo) includes the largest entry room at 500 participants. Livestorm can be economical for infrequent events — you only spend credits on people who attend — but frequent events consume credits quickly. The worked examples in Step 3 above show the ranking flipping as audience and frequency change.
For internal meetings and simple presentations, often yes. Dedicated webinar platforms earn their price when the event is a marketing or sales asset: registration pages and reminder sequences, attendee and engagement data passed to a CRM, on-screen offers during a pitch, and automated evergreen delivery. If none of that is part of your workflow, a meeting tool you already pay for may be enough.
Because this guide is compiled from publicly available vendor information, not hands-on testing. We do not claim to have run events on these platforms, measured streaming quality, or surveyed users. Where a judgment appears — for example, that a 1-hour session cap is tight for workshops — it follows from the published limit shown next to it, so you can weigh it yourself. Prices were checked in November 2026; confirm them on the vendor's site before purchasing.