Looka, Tailor Brands, Brandmark and Design.com all promise a logo in minutes. What differs is everything after the headline price: whether you pay once or keep paying every year, whether the cheapest tier even includes a vector file, and whether you can still use — or trademark — your logo after you stop paying. This guide compares those four on published pricing and published licence terms.
Premium logo package with vector files is $72 one-time. The Brand Kit subscription is billed annually.
Every package is a one-time payment. The full brand package (Designer) is $95 once. No subscription tiers.
Starter is $36/year on annual billing ($9/mo monthly). One subscription covers one logo.
Essential $199/year and Elite $249/year, plus state filing fees if you form an LLC. No standalone logo-only price is currently published.
| Looka | Tailor Brands | Brandmark | Design.com | |
|---|---|---|---|---|
| Best for | Founders who want a logo plus a ready-made kit of matching materials | US founders who also want formation and business tools in one subscription | Anyone who wants to pay once and never add another subscription | Solo founders and small shops who want the lowest yearly price for logo + assets |
| Pricing model | Mixed: one-time logo packages, plus an annual Brand Kit subscription | Annual business-suite subscription (logo included, not sold on its own) | One-time packages only — no monthly or annual plans | Monthly or annual subscription; one logo per subscription |
| Free option | Design and preview free; every download is paid | Design free; a low-resolution download is free, high-resolution files are paid | Generate and browse concepts free, no account needed; downloads are paid | A small selection of logos is downloadable under a free licence; premium designs and tools are paid |
| Cheapest way to get vector files | Premium package, $72 one-time (PNG, EPS, SVG, PDF). The $35 Basic package is a single low-resolution PNG — no vectors, no transparency | Via a paid suite plan (Essential $199/yr or Elite $249/yr); no current logo-only checkout price is published | Basic package, $35 one-time — PNG and vector formats are listed from this tier | Starter, $3/mo billed annually ($36/yr) or $9 for one monthly-billed month; high-resolution and vector files included |
| Brand kit route | Brand Kit $96/yr: 300+ templates — business cards, social profiles and posts, email signatures, letterheads, invoices, brand guidelines. Brand Kit Web ($129/yr) adds an AI website | Elite ($249/yr) bundles the logo maker with a website builder, digital business cards and social post tools, alongside formation services | Designer $95 one-time: source files, unlimited revisions, brand guidelines, business card, social and presentation designs, one-page website | Starter ($36/yr) includes cards, social posts, email signatures and letterheads via 50+ tools; Value ($48/yr) adds a website builder; Premium ($60/yr) adds link-in-bio and digital cards |
| Year 1 / 3-year cost for the brand-kit route | $96 / $288 (subscription renews annually) | $249 / $747 (Elite suite; excludes state fees and add-ons) | $95 / $95 (paid once) | $36 / $108 (Starter, annual billing, while subscribed) |
| Can you keep using the logo files after you stop paying? | Yes for the logo itself — you own the purchased logo. Access to the Brand Kit templates and re-editing ends with the subscription | Yes, for files you actually downloaded: the vendor's support pages say downloaded logos keep full rights after the plan expires. Download every format before you cancel | Nothing to cancel — packages are one-time, and the pricing page says you keep access to the branding tools | Yes — the standard licence is described by the vendor as perpetual and irrevocable, so downloaded files remain usable. Tool access for new designs depends on an active plan |
| Ownership & trademark notes | You own the logo as a whole; the vendor states copyright does not cover the individual elements (icons and fonts come from a database and are not removed from it). Trademark registration is not included | Vendor states full, unlimited, royalty-free rights in a purchased logo; a trademark itself is not part of the licence | Pricing page states "full copyright included" for commercial and personal projects | Standard licence is non-exclusive — someone else can buy the same design. The vendor's own FAQ says non-exclusive logos may not be eligible for trademark registration; an Exclusive Licence is sold separately (listed typical cost: $145 one-time) |
| Trade-off to know | The $35 headline buys almost nothing usable; budget $72, and the kit is rented, not owned | You are buying a business suite, not a logo — expensive if formation tools are not needed; logo-only pricing is no longer published | No ongoing template library or business tools; the kit is a fixed package, and the top tier ($195) adds hand-made concepts | Cheapest yearly price, but one logo per subscription, and the default licence is non-exclusive — budget the exclusive upgrade if the logo is your long-term brand |
Prices checked November 2026 — always confirm on the vendor's site before you buy. Prices are USD, before tax and before any state filing fees (Tailor Brands formation) or add-ons. Year 1 / 3-year figures are simple arithmetic on the published prices shown in the table: subscriptions are assumed to renew at the same price, one-time packages are counted once. Promotions can lower the checkout price on the day; renewals may not keep a promotional rate. Tailor Brands previously sold logo-only subscription tiers that some older articles still list — its current published pricing is the business-suite pricing shown here.
Looka splits its offer in two, and the split is the whole decision. The logo packages are one-time purchases: Basic ($35) is a single low-resolution PNG with no transparency — treat it as a placeholder, not a business logo. Premium ($72) is the realistic logo purchase: high-resolution PNG plus EPS, SVG and PDF vectors, colour, black-and-white and transparent variations, and the ability to keep adjusting the design after purchase. The Brand Kit ($96/year) is a separate annual subscription that applies your logo, colours and fonts to 300+ templates — business cards, social posts and profiles, email signatures, letterheads, invoices and a brand guidelines document. Brand Kit Web ($129/year) adds an AI-generated website. On rights, Looka's own help pages say you own the purchased logo as a whole and can use it commercially, but that copyright does not extend to the individual icons and fonts inside it, and trademark registration is a separate process the purchase does not include. If the subscription lapses, the logo files you bought remain yours; the template library does not.
Tailor Brands started as a logo maker, but its current published pricing is organised around business formation: Lite at $0 plus state fees (filing only), Essential at $199/year and Elite at $249/year, all annual subscriptions, with state filing fees and add-ons such as registered agent service charged separately. The branding tools — logo maker, website builder, digital business cards, social media post maker — sit inside this suite, with Elite as the tier that clearly bundles the full set. There is currently no published standalone price for just a logo, so the honest way to price Tailor Brands is as a suite: it makes sense if you will actually use the formation and business tools, and it is the most expensive route here if you only wanted a logo. One genuinely reassuring published term: the vendor's support pages state that once a logo is purchased in full and downloaded, you keep full rights to use those downloaded files even after the subscription expires — which makes downloading every file format before cancelling a hard requirement, not a tip.
Brandmark is the simplest pricing page of the four: three packages, all one-time, and an explicit "no monthly charges" position. Basic ($35) covers logo files in PNG and vector formats. Designer ($95) is the brand-kit equivalent: logo source files, unlimited design revisions, brand guidelines, and business card, social media and presentation designs plus a one-page website. Enterprise ($195) adds up to ten original hand-crafted concepts and a font download. You can generate unlimited concepts for free, without an account, and only pay to download. The pricing page states that full copyright is included for commercial and personal projects. The arithmetic is what makes Brandmark stand out in this comparison: its Designer package costs about the same in year one as a single year of Looka's Brand Kit ($95 vs $96), and then costs nothing in years two and three. What you give up is an evolving template library and any business-formation tooling — the package is a finished set of files, not a platform.
Design.com is a subscription design platform built around a very large logo template library and 50+ tools. Starter ($3/mo billed annually, $9/mo monthly) includes high-resolution and vector logo files, unlimited logo changes, and designs for business cards, social posts, email signatures and letterheads. Value ($4/mo billed annually) adds a website builder, and Premium ($5/mo billed annually) adds link-in-bio pages and digital business cards. A small selection of logos can be downloaded free. Two published terms matter more than the price. First, a subscription is for one logo — a second, unrelated logo is a separate purchase decision. Second, every package includes a Standard Licence that is non-exclusive: the vendor's licence FAQ states plainly that other customers can buy and use the same design, that the licence is perpetual and irrevocable (so your downloaded files stay usable), and that logos under a non-exclusive licence may not be eligible for trademark registration. Sole ownership requires an Exclusive Licence, listed at a typical one-time cost of $145, and it is not available for every design. Priced honestly, Design.com is $36 for a year of logo-plus-kit — or about $181 in year one if you also buy exclusivity.
A logo file only → a one-time package (Brandmark Basic $35, Looka Premium $72). A logo plus ongoing matching materials → a kit (Looka Brand Kit, Design.com, Brandmark Designer as a one-time variant). A logo plus US business formation → Tailor Brands' suite. Pricing only makes sense inside one of these three jobs.
On published prices, the brand-kit route costs $95 over three years at Brandmark, $108 at Design.com, $288 at Looka and $747 for Tailor Brands' Elite suite. Subscriptions look cheap in month one and expensive by renewal three. If you expect to keep the same brand for years, one-time pricing usually wins on arithmetic alone.
Ask three questions of any tool: Is my licence exclusive? Can I keep using the downloaded files after I stop paying? Can this logo be trademarked? Design.com's standard licence is non-exclusive, Looka's rights cover the whole logo but not its elements, and no tool here includes trademark registration. If the logo will sit on packaging, signage or a trademark filing, resolve this step first.
All four tools let you generate designs before paying. Build the actual logo for your actual business name in two of them, compare at small sizes (favicon, social avatar) and at print size, then buy once — and immediately download every format offered: vectors, transparent PNGs, colour and monochrome versions. With subscription tools, your post-cancellation rights protect downloaded files, so the download is the moment your rights become concrete.
On published pricing, a usable logo with vector files costs from $35 one-time (Brandmark Basic; Looka's equivalent Premium package is $72 one-time) or from $36 for a year of Design.com Starter. A full brand kit runs $95 one-time (Brandmark Designer), $96/year (Looka Brand Kit) or is bundled into Tailor Brands' $249/year Elite business suite. The trap is the entry tier: Looka's $35 Basic package, for example, is a single low-resolution PNG with no vector files. Prices checked November 2026 — always confirm on the vendor's site.
In all four cases, the files you downloaded remain usable under the published terms — but the details differ. Looka: you own the purchased logo; only the Brand Kit template access ends. Tailor Brands: its support pages say downloaded logos keep full rights after the plan expires, conditional on the logo being bought in full and downloaded — so download everything before cancelling. Brandmark: there is no subscription to cancel. Design.com: the standard licence is stated to be perpetual and irrevocable. What you lose at cancellation, where it applies, is the platform — templates, editors and re-downloads — not the files already on your disk.
Not automatically, and the tools differ. Trademark registration is never included in these purchases. Design.com's own licence FAQ warns that logos under its non-exclusive licences (Free, Standard, Buyout) may not be eligible for trademark registration, and says you should not trademark a logo unless you hold its Exclusive Licence. Looka states you own the logo as a whole but not its individual icons and fonts, which limits how distinctive the mark legally is. Brandmark states full copyright is included. In every case, a trademark also depends on the mark being distinctive and not conflicting with existing marks — that check is yours (or your attorney's), regardless of tool.
Because this guide is compiled from publicly available vendor information, not hands-on testing, and we do not present judgements we cannot support. Where a judgement appears — for example, that a one-time package is cheaper over three years — it is arithmetic on the published prices printed next to it, so you can redo the calculation yourself. Design taste is also personal: every tool here lets you generate real designs for your own business name for free before paying, which tells you more than any score could.
That is the brand-kit decision. Looka's Brand Kit ($96/year) generates 300+ matching templates from your logo for as long as you subscribe. Design.com bundles similar assets into a cheaper subscription ($36–$60/year) with a non-exclusive licence. Brandmark's Designer package ($95 one-time) delivers a fixed set of matching designs you keep. Tailor Brands goes furthest from "just design" by combining the assets with a website builder and US business-formation services in its $199–$249/year suites. Choose by how long you will keep producing new materials: a launch burst favours one-time packages; ongoing posting favours a subscription you will actually keep using.